10 days Design Sprint at General Assembly.
My role: I conducted some interviews and user testings, actively participated in the task analysis and features prioritisation, created the customer journeys, sketched the paper proto, and designed some high fidelity screens.
We were a team of 3 UX designers on this brief.
Date: June 2017
Five Guys is a casual burger chain on the mission of selling the best burger.
We were tasked to leverage existing customer habits by introducing a digital solution that handles ordering and payment.
Constraint: no change on the food making process.
We helped customers to order faster without the need to download an app.
We designed a cloud-based solution for people to order from their table and pay via mobile. Group of friends could also order at the same time and split bill easily.
How did we get there?
Competitive Analysis · Competitor App testings (6) · Survey about Burger chains · Interviews of staff and customers (15 people) · Contextual Inquiry (2 locations)
Task Analysis · Affinity Map · Features Prioritisation Matrix · MVP · Personas · User Journey
How to avoid queuing?
How to make the customisation enjoyable and not overwhelming?
How to make the waiting time less boring ?
It's friday night, Steve and his two friends would like to grab something to eat before a gig. They decide to walk to the nearest Five Guys...
Design Studio · Crazy 8
We decided to focus on solving 3 issues:
Easy remote mobile ordering to reduce queuing.
Making waiting time enjoyable.
Split bills among friends easily.
We focused our creative energy on 2 key screens: Burger Customisation and Bill Splitting.
DEVELOP - TEST - ITERATE - REPEAT
Wireframing · User Testings · Prototyping (Paper, Low-Fi, Hi-Fi)
I created the paper prototype to be tested, we then shared the work to carry as many testings as possible.
We iterated 6 times! from paper prototype to the final high-fi prototype (using Marvel).
Our initial idea was a mobile app, however some people didn't want to download an extra app on their phone. We decided to brainstorm again with the user goals in mind, and came out with the idea of a Cloud solution.
Example of Burger customisation iterations:
Final iterations feedbacks were quite encouraging. Wish we had more time to implement it!
“Cool, I like the randomise option for choosing the toppings!”
“The Burger game could be fun while I’m waiting, I won’t need to pretend I’m texting.”
“It looks easy.”