CONTEXT

5 days Design Sprint at General Assembly.

I was curious to test the desirability of this app so I spent 5 days created a Hi-fi prototype after the sprint.

UX tools: Interviews, Concept Map, Sketching, Storyboarding, Wireframing, Prototyping.

Date: March 2017

 

CHALLENGE

How to find interesting events despite our busy life?

 

IDEA

A mobile app using machine learning to save people's time and effort to find the most inspiring events in London, without feeling overwhelmed with choice.

TEST THE PROTOTYPE 

 
 
 
 Hi-Fi proto created in 5 days after the design sprint.

Hi-Fi proto created in 5 days after the design sprint.

 
 
 Hi-Fi proto created in 5 days after the design sprint.

Hi-Fi proto created in 5 days after the design sprint.

 

RESEARCH & insights (Day 1)

In-person interviews. 

 Practising the 5 Whys or the art of in-person interview with Zofia.

Practising the 5 Whys or the art of in-person interview with Zofia.

Findings:

  • Too many choices: “I feel overwhelmed sometimes.”

  • Lack of time: “I don’t know where to look at, I don’t really have time to browse art blogs.”

  • Looking for personalisation and suggestions: “I wish someone knows my tastes (…) and just tell me what to do.”

  • Need reminders or pre-booking: “It’s frustrating to realise I missed a nice event.”

3 key issues emerged:

  • It’s time-consuming to actively look for art events.
  • Looking for inspiration....but where? How to discover new places or artists?
  • Frustrated of missing events.
 

DEFINE & IDEATE (day 2)

Concept Mapping · Storyboarding · Sketching

We are all busy bees like Zofia. How to discover the most inspiring events in London in a fast and easy way?

"The process of choosing is a process of deselecting." How to minimise our "cognitive load"? How to show the most relevant events? 

I put on paper all the insights and pain points identified during the research phase and used a Concept Map to define the problem.

 I created a little story to better empathize with Zofia.

I created a little story to better empathize with Zofia.

FEATURES PRIORITISATION

  • Pro-active suggestions. Discover new events based on user likes.
  • Importance of event relevance (more than location or social aspect).
  • Notifications and Reminders to prevent missing an event.
  • Filter/Search (Category, Free, Location).
  • Event Map overview.
  • Quick look at the event but commit to attend later. Wishlist.
  • Private message sharing to invite friend.
  • Location: London.
 

DEVELOP - TEST - ITERATE (day 3-5)

Wireframing · Happy path· User Flow· User Testings · Prototyping (Paper, Low-Fi, Hi-Fi)

I initially started sketching 4 key screens:

  • HOME with suggested events and curated events.
  • DISCOVER personalised suggestions (<10).
  • WISHLIST for events that user want to check later or hesitate to book.
  • CALENDAR + MAP showing confirmed events agenda. 
 Early sketching/&nbsp;wireframing

Early sketching/ wireframing

 Early wireframes with user feedbacks annotations

Early wireframes with user feedbacks annotations

 The "Happy Path" would be 2 use cases: when user is busy, when user is not.

The "Happy Path" would be 2 use cases: when user is busy, when user is not.

 Initial User Flow

Initial User Flow

 Paper proto with user feedbacks

Paper proto with user feedbacks

After 5 user testings, I made some iterations according to user feedbacks. The biggest one is merging HOME and DISCOVER. 

Screen Shot 2017-10-03 at 15.12.59.png
 
 Low-Fi prototype produced on day 5.

Low-Fi prototype produced on day 5.

 
 

RESULTS

 

"Looks easy to use, I'm looking forward to try it." - Zofia

"Good work ! Nice and fresh !"  - Nhan

 

Thanks for reading, let me know your feedback