10 days design sprint
I worked with 3 other UX designers to help OLIO redesign their onboarding experience.
My role: I interviewed current users via phone, carried some onboarding testings, led the Design Studio with stakeholders, brainstormed in team to define our MVP, designed the prototype below and created the wireflows.
Date: June 2017
OLIO is a free mobile app with the mission to reduce waste by creating a community where people share surplus food and other unwanted items.
Olio wanted to attract new users but wasn't sure how to do so. They tasked us to redesign their onboarding experience.
How to Encourage Users to Take their First “Leap of Faith”: Start Giving?
We designed a fast and intuitive onboarding experience for new users. We also revisited the Item Listing design to make it more engaging.
How did we get there?
Competitive Analysis · Surveys · Stakeholder interview · Interviews of current users · Onboarding Usability Testings
The onboarding testings quickly revealed couple of usability issues:
We quickly realised our main issue wasn't the onboarding but the homepage...and here is why:
Brand mission is confusing for new user. "Wait, I thought it was a food sharing app?"
Usability issues on some wording and UI elements.
Add item listing screen is not very engaging.
Users usually have 2 addresses (home and work) for pick up items (instead of 1).
Pictures quality is important. There is also a need for multiple pictures per item.
Most of new users were not interested in creating a community via the app, they just need a fast and easy solution to give away things.
Task Analysis · Affinity Map · Features Prioritisation Matrix · MVP ·Personas · User Journey
Goals: How to avoid new user drop out? How to encourage users to post items?
Paul is eco-conscious but lives a busy life. He just moved to London and has no longer space for his office furniture and would like to give away some chairs.
Design Studio · Crazy 8
How to make it easy, fast and fun to post an item for Paul, a new user?
I led the Design Studio with the brand team and us (7 people).
DEVELOP - TEST, ITERATE, REPEAT
Wireframing · User Testings · Prototyping (Paper, Low-Fi, Hi-Fi)
Now time to test our ideas! We shared the work to carry as many testings as possible in our limited time.
Some examples of iterations:
“Sleek! I like it, feels like it’s going to be easy to use. The little carrot is cute!”— Sinead, Olio Volunteer
“Wonderful thank you so much! Great working with you all.”— Tessa Cook, OLIO co-founder